Brand book.
An irreverent, energetic identity made for a publisher that takes fun seriously.
Mischievous by nature.
Bratty! Studios is a digital game publisher and developer dedicated to creating memorable, accessible, and lasting multiplayer experiences.
Purpose
Create games people will be proud to remember twenty years from now.
Mission
Develop, publish, and operate games with technical quality, respect for the community, and a long-term vision.
Vision
Be recognized as an independent publisher capable of revitalizing franchises and creating lasting experiences.
Bratty means personality.
“Bratty” describes someone mischievous, cheeky, playful, and full of energy. It does not represent meanness. It represents irreverence.
Official form
The exclamation mark is an official part of the name and must never be removed.
Do not use
- Bratty Studios
- bratty studios
- BRATTY
- Bratty Studio
Fun. Never generic.
Bratty! speaks with the energy of people who actually play: approachable, direct, and expressive.
Bratty! is
- Fun
- Creative
- Mischievous
- Competitive
- Expressive
- Close to the community
- Good-humored
Bratty! is never
- Childish
- Sarcastic
- Arrogant
- Corporate
- Generic
🎭 The Jester
Fun comes before rules.
🎨 The Creator
Imagination and experiences with personality.
🛡 The Hero
Challenges, progression, and healthy competition.
The primary signature.
The logo brings together the mascot, “Bratty!” lettering, and the “Studios” signature. The full lockup should be prioritized whenever space allows.
Clear space
Use a minimum margin equivalent to the height of the exclamation mark dot.
Minimum size
180 px in digital and 30 mm in print.
Integrity
Do not distort, rotate, change colors, redraw, or apply effects.
Warm, vibrant, and recognizable.
Orange is the primary energy. Cream softens, green creates contrast, and black anchors the visual universe.
Friendly, but with presence.
The logo lettering is custom. For communications, the recommended combination is Fredoka + Inter.
Recommended weights: 600 and 700.
Recommended weights: 400, 500, and 600.
The essence of Bratty!
The mascot is known as Bratty! and should function as a recurring character, not merely as part of the logo.
Characteristics
- Curious
- Playful
- Competitive
- Irreverent
- Friendly
- Energetic
It should never look
- Scary
- Aggressive
- Dark
- Violent
We believe the best games never belong only to their creators. They belong to the communities that grow around them. Bratty! Studios exists to preserve that feeling, revitalize great experiences, and create new adventures that continue bringing people together for many years.